Ikigai® question game
Ikigai® question game
Ikigai® question game
Ikigai® question game
Ikigai® question game
Ikigai® question game
Ikigai® question game
Ikigai® question game
Ikigai® question game
Ikigai® question game

Ikigai® question game

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This product is only available for our community of Ikigai Coaches with an active license

If you are interested to become a licensed Ikigai Coach, click here.

Unlock Ikigai of your clients

63 Killer Questions

3 Key messages

1 Ikigai®


Ikigai® coaching program is unique. It's a systemic program, offering deep reflection. No unpractical high level dreaming. A different tool, completely designed for application in real life.

It honors the soul and personality of your client. Not putting people in boxes or overly simplifying them into colors or numbers. Your client will experience your approach as very personalized. Tailored to individual needs.

With this tool, you're able to offer something with proven results. It gives you the possibility to differentiate yourself in a crowded market. You can plant a seed to build up a business relationship with your clients for a long time. 



We developed this tool, inspired on the way the island people from Okinawa lead their lives. Okinawans each embrace their own ikigai, which means: sense of purpose in life. An ikigai gives their lives purpose. It's a clear reason to begin each day.

IKIGAI® coaching program structures the program for you. It asks the relevant questions. Taking into account preferences, talents, skills and the application in a market with disruption, digitization and sustainability.


How to work with the IKIGAI approach?

  • use it with your coachee in a one-on-one setting
  • with two persons
  • in a small group
  • for team development

Who is using IKIGAI?

  • Coaches and consultants worldwide.
  • HR professionals and line managers with HR tasks.
  • In education to support the career choices of students. 


IKIGAI question game is structured in three parts. Each section contains a series of challenging and provocative questions.

Part 1: You love it. Deep dive questions to uncover what really drives your coachees at their deepest level.

Part 2: You're good at it. Questions to help unlock how someone really makes the difference. What are the biggest talents and skills of your coachee?

Part 3: Reality check. The application of Ikigai in real life! How will it play out?


Ikigai is built on research & two decades of deep coaching experience

  • The questions are built based on the research from the Okinawa Research Center for Longevity Study. Established in 1975, the OCS and its over 1000 participants have made important contributions to understanding the aging process and longevity. And a conclusion of the research is: knowing your Ikigai helps you to increase your chances for a long and meaningful life. So, never retire!
  • We combined this research with our 25 year experience in coaching. Throughout the years, we have coached thousands of individuals through change. 


Game design & validity

  • In the first development phases, we tested the game with our test panel. The panelists were hand-picked and we choose experienced and less experienced coaches to work with the first versions. Based on their feedback, we tuned our questions, fine tuned the methodologies to achieve face validity.
  • When the first version was ready, we tested it with clients. One-on-one and in small groups of up to four people.
  • Each game has a unique serial number and we are a tight knit global community with our Ikigai Coaches. We have designed a closed feedback loop for continuous improvement.



      Your clients write their answers to each question on the cards. Afterwards your client keeps their personal game as a reference.

      Ikigai also serves as the input to create the execution plan.

      You can use Ikigai at multiple crossroads during your coachees’ professional life: as a student, first and second job, mid career and late career. The Ikigai process provides you with a business opportunity to take this journey together with your client for many years.

      Ikigai is millennial proof, gamified and dynamic

      The game comes in a box that fits into your mailbox. We ship worldwide.

      If you order Ikigai questions game, we will send you worksheets and the one-on-one instruction to use with the tool.


      Why was Ikigai® Questions Game developed?

      Ikigai Questions Game is developed in 2018 by Paul Donkers and Winny van der Burgt. Paul is an entrepreneur and business coach with more then two decades of experience. 

      Paul says: "with Ikigai Questions Game we can touch many more people. It's my Ikigai to help 100.000 people worldwide before 2025 to unlock their Ikigai. I believe that when people have better careers, they have a better life. For themselves and their families. Together we have the opportunity to make our lives a little better. And at the same time leave a healthy planet for our children".


      Carbon footprint

      We ship worldwide. We compensate for our CO2 emissions via our logistic partners.


      Online and offline


      The online version is currently only available as PRE-ORDER. We expect to make this version available in Quarter 1 of 2023.


      When you put in your order, you can choose between making an order for the offline (the physical game), online (only the digital game) or the combination of both.

      We advise you to order the combo pack as much as possible. In this format, you give/send Ikigai Question Game to your client, and you give your clients three months access to their personal password privacy protected digital version. Same questions, but online. We will reach out and set you up for this.

      In the combo version, the unique serial number of your Ikigai game and the online version are connected to each other.

      We believe in the power of the physical version and a place for your clients to actually write their answers down on cards. The combination with the digital version makes it extra powerful. The digital space provides a place for your clients to make drafts. 

      When your client is finished with playing Ikigai Question Game. You can choose if you want to add Ikigai into action (Yarak) to continue the program. It's built on the same platform and your client can continue seamlessly. A powerful combination.